Projects using Gmass Inbox in Austin
Projects using Gmass Inbox in Austin
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Kristen Hooper
Developed and managed a multi-campaign B2B email outreach strategy for a SaaS startup targeting enterprise DevOps and IT leaders. Responsibilities included writing all campaign copy, building ICPs and messaging briefs for lead generation partners, and analyzing engagement data across campaigns. Key insight: identified that technical messaging underperformed with C-suite buyers and pivoted to business outcome framing — cost savings, scalability, efficiency — improving engagement in subsequent sequences.
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