A reimagined direction for Gentle Monster built around a new logomark and a full campaign concept for an Atlanta pop-up.
I explored how sharper geometry and sculptural visual cues could merge with the energy of Atlanta. I Pulled from its fashion, nightlife, and mixed-media art culture. To bring the campaign to life, I shot and modeled for the visuals with a team, leaning into bold poses and atmospheric lighting to echo both the brand’s surreal identity and the city’s attitude.
One of my favorite explorations in blending place, branding, and self-directed art direction.
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![Cover image for Social Media & Photography [The Vick]](https://media.contra.com/image/upload/q_auto:good,w_800/b9rlu2ydsm5jwegffnor.avif)
