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Cover image for Working on the custom booth
Working on the custom booth and visual direction for Maa Althahab was all about translating the brand's premium feel into a physical space clean lines, gold accents, and that sense of purity the brand is built on. I kicked things off in AutoCAD to nail down the technical layouts and blueprints, making sure every measurement, sightline, and visitor flow was spot-on before anything moved to production. From there, I moved over to Blender to build out the full 3D model and realistic previews. Playing with the lighting, materials, and product placement let me give the team a super clear picture of how the booth would actually feel in person from the illuminated brand wall to the way the signature gold reads under warm exhibition lighting. The final previews made sign-off fast: no surprises, no back-and-forth on "what will it look like" everyone saw the space before a single panel was cut.
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