Projects in AngamalyProjects in AngamalyJust wrapped a full brand and digital build for SEEM Engineering.
UAE-based steel fabrication and structural execution.
The brief wasn't "make us look bigger." It was closer to: make the credibility visible.
We built the whole thing from scratch, brand identity, visual system, Framer website, and a custom internal Brand Hub in Lovable with invoice generators and a Claude-powered Brand Agent.
The identity had one constraint: it had to work on a safety helmet as well as it works on a screen. That's the test for industrial brands. Decorative doesn't survive the site.
Typography, color, layout, all of it built around a single idea. Fabricated, not designed.
The Brand Hub was the part that surprised me most. Got deep into PDF export logic, VAT invoice structure for UAE compliance, and AI-assisted document generation.
A lot of unglamorous work that makes the day-to-day functional for the team.
Sometimes the most valuable thing a studio can deliver isn't the visual.
It's the system underneath it.
Open for new projects. Been building in Kajabi lately and honestly, it’s pretty interesting.
I’m experimenting with landing pages, full website designs, course pages, and reusable templates.
It seems especially useful for coaches, consultants, and creators selling courses, memberships, or coaching programs.
The nice part is having the website, offers, courses, and marketing flow in one place instead of stitching together a bunch of different tools.
Still testing things out, but I’m liking what I can build with it so far. 
