Projects using Clipchamp in AbujaProjects using Clipchamp in AbujaFor my Envato, Human by Design challenge submission, I created a commercial for Dulce, a fictional soda brand. I started by defining the story I wanted to tell. Every scene was planned on paper first, from the product reveal to the way each fruit would enter the frame.
I wrote the voiceover structure, refined it with Claude, and generated multiple AI voices until I found one that matched the energy I was after.
Instead of generating finished shots, I created the environments and the product separately. That gave me complete control over composition, product placement, motion, and storytelling during editing.
The product was generated on a green background so I could composite it into each scene manually. I extracted the wordmark, vectorized it in Illustrator, and animated it in Jitter. Every transition, every product movement, every flavor title, and every timing decision was crafted by me.
For the soundtrack, I used MusicGen to generate music plus sound effects from Envato library to bring the commercial to life.
AI accelerated the process, but the creative direction, motion design, editing, compositing, pacing, and final storytelling remained my human decisions.
That's what Human by Design means to me: using AI as a creative partner, not a creative replacement.
Here's the final commercial. I'd love to hear what you think. 
