Freelancers in Gorizia

Freelancers in GoriziaFreelancers in Gorizia

Projects People

Cinzia Nicoletti

33100 Udine, Italy

React Native & Custom Sites with Passion 💫 12+ yrs exp

$1k+: Earned

1x: Hired

5.0: Rating

7: Followers

Top

React Native & Custom Sites with Passion 💫 12+ yrs exp

Cover image for Cinzia Nicoletti - Senior Full Stack Developer

Cinzia Nicoletti - Senior Full Stack Developer

0

310

Cover image for Base App - React Native

Base App - React Native

0

61

Cover image for Menù Fisso - React Native application

Menù Fisso - React Native application

0

120

Cover image for Storivox – Alexa app, React

Storivox – Alexa app, React

0

80

Oksana Hranovska

Nova Gorica, Slovenia

Lifecycle Marketing Consultant |Customer Retention

New to Contra

Lifecycle Marketing Consultant |Customer Retention

Cover image for ALD Kitchen is a US-based

ALD Kitchen is a US-based eCommerce company selling professional kitchen equipment to restaurants, cafés, bakeries, dessert businesses, and other food-service operators. The company needed to move its email marketing from Intercom to Klaviyo while preserving customer data and building a more structured system for acquisition, conversion, education, retention, and reactivation. This was not simply a platform migration. The project required a complete lifecycle architecture that could support a longer and more considered buying journey typical of professional equipment purchases. My role I led the lifecycle strategy and implementation, including: • Planning the migration from Intercom to Klaviyo • Preparing and structuring customer data • Developing the segmentation framework • Designing the lifecycle communication architecture • Planning automation logic and customer transitions • Creating email sequences and campaign content • Writing email copy • Coordinating email production • Configuring automated flows in Klaviyo • Planning educational and promotional campaigns • Monitoring campaign and flow performance • Identifying optimisation opportunities from Klaviyo data The challenge ALD Kitchen had customer and communication data in Intercom, but needed an email platform better suited to eCommerce automation, segmentation, revenue attribution, and campaign management. The new system needed to: • Preserve and organise the existing contact database • Separate customers according to engagement and purchase status • Introduce automated communication for key lifecycle stages • Recover abandoned checkout opportunities • Support customer onboarding and reactivation • Maintain engagement through educational content • Build loyalty after a purchase • Collect customer feedback • Support regular product and promotional campaigns • Connect email activity with revenue and order data The main challenge was ensuring that contacts did not receive messages that conflicted with their current customer state. The solution I migrated the email marketing operation to Klaviyo and built a coordinated lifecycle system around four connected areas: - Contact migration and database preparation - Customer segmentation - Automated lifecycle flows - Educational and promotional campaigns The resulting system combined revenue-focused automation with content designed to educate professional buyers and support considered equipment purchases. 1. Migrating from Intercom to Klaviyo The first stage involved preparing ALD Kitchen’s existing contact data for migration. Before importing contacts into Klaviyo, the database was reviewed and structured to preserve the information required for segmentation, consent management, automation, exclusions, and campaign targeting. The work included: • Preparing the existing contact database • Importing contacts into Klaviyo • Organising contact properties • Reviewing subscription status • Creating the necessary lists and segments • Preparing audiences for automated flows • Establishing the foundation for campaign and revenue tracking This gave the company a centralised email platform structured around eCommerce behaviour and customer lifecycle stages. 2. Building the segmentation framework Segmentation was used to prevent every contact from receiving the same communication regardless of their relationship with the brand. The database was organised using signals such as: • Subscription status • Email availability and consent • Previous purchases • Time since the last purchase • Engagement with previous emails • Participation in specific automated flows • Completion of a purchase • Eligibility for onboarding or reactivation communication These conditions helped determine which messages each customer should receive and which automations or campaigns should be suppressed. 3. Creating the automated lifecycle system The Klaviyo architecture included flows covering acquisition, conversion, engagement, feedback, loyalty, and reactivation. Onboarding flow A five-email onboarding sequence introduced new subscribers to ALD Kitchen and gradually moved them toward their first purchase. The journey covered: - Welcome and brand introduction - Store benefits and bestselling products - Answers to common customer questions - Social proof and additional brand touchpoints - A purchase-focused message for subscribers who had not yet converted - The sequence combined education, product discovery, objection handling, and conversion support. - Abandoned checkout flow - The abandoned checkout automation targeted high-intent visitors who began the purchasing process but did not complete their order. Its role was to: • Return customers to the checkout • Remind them about the products they selected • Reduce hesitation and loss of demand • Recover revenue automatically • Stop recovery messages after a completed purchase This became one of the strongest flows in terms of attributed revenue. Educational content flow Professional kitchen equipment often requires more consideration than a typical consumer purchase. To maintain engagement between promotional campaigns, I developed an educational content flow covering topics such as equipment selection, product use, recipes, maintenance, and food-service business ideas. Engagement-based logic determined whether a contact should receive the next article, helping the brand remain useful during a longer buying cycle. Post-purchase and loyalty communication Post-purchase automation extended the journey beyond the transaction by supporting customers after the order and creating opportunities for future engagement. The system included: • Post-purchase communication • Customer feedback and NPS requests • Educational content after purchase • Loyalty-oriented messaging • Reactivation of inactive customers Each flow was designed around a specific customer state rather than operating as an isolated sequence. 4. Campaign strategy and optimisation Alongside the automated flows, I planned and produced educational, product-focused, and promotional campaigns. Campaign audiences were selected using customer status, engagement, purchase history, and eligibility rather than relying on broad sends to the entire database. Klaviyo data was then used to evaluate: • Campaign and flow engagement • Order activity • Attributed revenue • Flow contribution • Customer movement through the lifecycle • Opportunities for optimisation Results The connected lifecycle system generated measurable improvements across both revenue and engagement: • $16.8K in attributed revenue • 54% growth compared with the previous period • 51.54% average flow open rate • 73.01% increase in fulfilled order rate The project transformed ALD Kitchen’s email marketing from fragmented communication in Intercom into a centralised Klaviyo system connecting customer data, segmentation, automated journeys, educational content, campaigns, orders, and revenue. Business impact ALD Kitchen gained more than a new email platform. The company received a lifecycle infrastructure that could: • Respond to customer behaviour • Support a longer buying journey • Recover high-intent demand • Educate professional buyers • Coordinate campaigns with automated flows • Continue the relationship after purchase • Connect email activity with measurable revenue This project demonstrates how a platform migration can become an opportunity to redesign the entire customer communication system—not simply transfer contacts and rebuild individual automations.

1

30

Cover image for Lifecycle Anatomy is my independent

Lifecycle Anatomy is my independent publication exploring customer journeys, retention systems, behavioral signals and CRM strategy. I turn recurring lifecycle challenges into practical frameworks that help marketing teams build more coordinated and customer-centered communication systems. Read the publication: https://oksanahranovska.substack.com/

1

51

Cover image for Signals Over Metrics: Measuring Lifecycle

Signals Over Metrics: Measuring Lifecycle Marketing Performance Short description An expert article exploring how behavioral signals can provide a clearer understanding of lifecycle marketing performance beyond traditional email metrics. Project overview Lifecycle marketing performance is often evaluated through isolated metrics such as open rates, click rates, and campaign revenue. While useful, these numbers do not always explain whether customers are progressing through their journey, building engagement, or showing early signs of disengagement. In this article, I explore a more strategic approach to lifecycle measurement that focuses on customer behavior, progression signals, and the broader relationship between marketing activity and customer experience. The article reflects my work in lifecycle strategy, retention, customer journey analysis, and behavioral segmentation

2

63

Cover image for Scaling Email Revenue Through Lifecycle

Scaling Email Revenue Through Lifecycle Marketing for Ayana Crystals Short description Developed a coordinated Klaviyo lifecycle marketing system that increased total email revenue by 133.75% and automated flow revenue by 78.38%. Project overview Ayana Crystals is an eCommerce brand offering crystals, jewelry, and spiritual products. The company needed a more structured approach to email marketing that could convert new subscribers, recover abandoned purchases, engage different audience segments, and increase revenue from automated customer journeys. I developed the lifecycle marketing strategy, planned and optimized automated flows, created campaign concepts and copy, and connected different subscriber acquisition paths with relevant customer journeys in Klaviyo. The challenge The brand had several opportunities to acquire subscribers through its store, blog, and crystal quiz, but these entry points needed coordinated follow-up experiences. The main objectives were to: - Turn new subscribers into first-time customers. - Create separate journeys based on subscription source and customer intent. - Recover abandoned purchases. - Re-engage inactive customers. - Increase revenue from automated email flows. - Maintain a consistent brand voice across campaigns and automations. My role - Lifecycle Marketing Strategist & Email Marketing Consultant I was responsible for: - Lifecycle and email marketing strategy. - Customer journey planning. - Automated flow architecture. - Segmentation and targeting. - Campaign concepts and planning. - Email copy and content structure. - Performance analysis and optimization. - A separate designer created the final email visuals based on my strategy, copy, and content direction. What I delivered - Main Welcome Flow for new subscribers. - Abandoned Checkout Flow. - Reactivation Flow for inactive customers. - Dedicated Welcome Flow for crystal quiz participants. - Dedicated Welcome Flow for blog subscribers. - Website discount signup form. - Blog subscription form. - Promotional and educational email campaigns. - Audience segmentation and personalized messaging. - Ongoing analysis and optimization of Klaviyo performance. Strategic approach Instead of sending every subscriber through the same generic welcome sequence, I created journeys based on how and why each person entered the database. Quiz participants received communication connected to their expressed interests, while blog subscribers entered a more educational journey. Store subscribers received a conversion-focused welcome experience, and inactive customers were moved into a dedicated reactivation flow. This created a more relevant customer experience across acquisition, conversion, and re-engagement stages. Results - 133.75% increase in total email revenue. - 78.38% increase in automated flow revenue. - 101.41% increase in the placed order rate generated by automated flows.

1

55

Web Designer & Developer for Small Businesses

New to Contra

Web Designer & Developer for Small Businesses

Cover image for Studio Forma — Interior Design

Studio Forma — Interior Design Website Concept

0

18

Cover image for Home Budget — Personal Expense

Home Budget — Personal Expense Manager

0

27

Cover image for Warehouse Manager — Inventory Management Platform

Warehouse Manager — Inventory Management Platform

0

42

Cover image for Custom IT Network Management Dashboard

Custom IT Network Management Dashboard

0

76

Ruslan Perezhilo

🎹 Music Composer, Pianist, Audio Specialist

🎹 Music Composer, Pianist, Audio Specialist

Cover image for STRINGS PRODUCTION: Introduction Video

STRINGS PRODUCTION: Introduction Video

0

8

Cover image for PIANO PRODUCTION: Case Study Examples

PIANO PRODUCTION: Case Study Examples

0

7

Cover image for Music for Animation (demo reel and full short films)

Music for Animation (demo reel and full short films)

0

7

Cover image for Video Demo Reel: Music for Media

Video Demo Reel: Music for Media

0

6

Saving your brand from extinction

Saving your brand from extinction

Cover image for Acqua del Mediterraneo

Acqua del Mediterraneo

0

19

Cover image for Meta Exchange

0

27

Cover image for Nerodiseppia [Concept]

Nerodiseppia [Concept]

0

25

Placeholder project card media

View more →

Senior Web Front End Engineer

Senior Web Front End Engineer

Cover image for Little news about my JOEF.

Little news about my JOEF. Yesterday I was taking some time to code (with the help of AI) a Bot that: 1. Gets the job posting records which "status" cell is blank from my job offers spreadsheet. 2. Gets each job posting web page content and parse it to a structured data. 3. Queries a custom llama3.2 model locally via Ollama to evaluate if the job opportunity is a match or not. It is notable how LinkedIn sends me offers in Spanish, Polish, German, etc. All languages not even mentioned in my profile. To filter out these ridiculous situations is one of the reasons I begun JOEF project. The "NO", "YES" and "MAYBE" in the sheet are from this new Bot. Playwright might not be necessary. Gemini suggested to use it, convinced that it was the only way to circumvent LinkedIn anti-bot gates. As usual, Gemini (just as like Copilot and the others) made me waste a lot of time, because of this assumption. The cause was much simpler than that. Somehow, when JOEF main app stores a job posting link in the sheet, the cell actual value is different from the display value (i.e. formatted value). And, in the case of LinkedIn, the actual value is for authenticated agents. The public link, suitable for non-authenticated agents, is the formatted value. I guess that JOEF fills the cell with the actual value. The display value is then generated by Google Sheet automatically via link analysis. ... Which is an issue that will need further investigation.

0

32

Cover image for There is much arguing everywhere

There is much arguing everywhere about jobs. JOEF (Job Opportunity Email Filter) is a Google Apps Script that I am developing in order to filter the deluge of job alert emails originating from various job boards (like LinkedIn or Indeed). Most of the job positions that these services claim to be a fit with your expertise and your preferences are, in fact, false positives. Such services ignore, possibly on purpose, many of your preferences (one among others, the work location type: "remote", "hybrid" or "on-site") and fail to match the job position accurately with your experience profile. JOEF fills that gap. Coded in pure JavaScript, linted with ESLint, formatted with Prettier, bundled with esbuild, and with only one runtime dependency: linkedom, a lightweight DOM API for email body parsing. Since I deployed it in November, it filtered thousands of job postings, and discarded more than 3/4 of them that didn't match my expertise or my preferences. - It can be fine-tuned through a number of user preferences, included various blacklists and whitelists for companies, professional titles, languages, skills, locations, etc... - It has a basic plugin system that permits to add parsers for any possible job board mailing list. - It uses Google Maps service to normalize locations. It can detect the job posting language and discard it if it doesn't match your known languages. Soon I will add a partner script to periodically scrape the job posting pages and collect further information in order to perform a second filtering step with the full job description and data (often, more strict residency requirements or language skills are not visible in the email excerpt). And I plan to add support for analyzing the job posting using AI, even local models, running on Ollama. JOEF has been coded by me, often with the assistance of AI models. If anyone is interested in my coding abilities, feel free to contact me.

4

2

82

Cover image for Camera Hierarchy - Blender Add-on

Camera Hierarchy - Blender Add-on

0

5

Cover image for Second Life Skeleton Loader for Blender

Second Life Skeleton Loader for Blender

1

18

33100 Udine, Italy

Multidisciplinary Graphic Designer

Multidisciplinary Graphic Designer

Cover image for JOV

0

42

Cover image for NDA NABA Design Award 20-21

NDA NABA Design Award 20-21

0

18

Cover image for OUTPUMP Issue 0-3

OUTPUMP Issue 0-3

0

8

Placeholder project card media

View more →

Alessandro Falcone

34170 Gorizia, Italy

Web Solutions: From Vision to Reality 🌐

Web Solutions: From Vision to Reality 🌐

Cover image for ImmobilAutoManager

ImmobilAutoManager

0

5

Cover image for Immobiliare-FVG

Immobiliare-FVG

0

7

Cover image for Auto-FVG

0

6

Placeholder project card media

View more →