Projects in Purgstall an der ErlaufProjects in Purgstall an der Erlauf
Cover image for Alyssa Coleman - Back of
Alyssa Coleman - Back of House Design and development of a high-conversion website for Alyssa Coleman’s signature program, Back of House. The goal was to translate her bold, no-fluff positioning into a digital experience that feels both editorial and strategic, where personality drives structure, and every section serves conversion. The project focused on creating a clear narrative flow: guiding the user from curiosity to decision through punchy messaging, layered storytelling, and strong visual hierarchy. Inspired by the culinary metaphor behind the brand, the interface plays with menu-like structures, structured sections, and unexpected interactions to keep the experience engaging without overwhelming. Particular attention was given to rhythm and pacing: how elements appear, how content is revealed, and how users move through the page. The project was developed in collaboration with Lara Gonzalez, who defined the brand direction (logo, tone of voice, brandbook). The website design and overall digital experience were then fully translated and crafted into a functional interface. The result is a website that balances personality and precision, expressive, but controlled, designed to convert while reinforcing a strong, recognizable brand voice. Responsibilities UX strategy and page architecture, Website design and layout creation, Integration and customization in Showit, Development of custom interactions and animations, Content structuring and hierarchy optimization for conversion, Responsive adaptation URL alyssacoleman.ca (http://alyssacoleman.ca)
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Cover image for Private event operations dashboard (Wedding
Private event operations dashboard (Wedding Edition) I designed and built an elegant, private wedding invitation website showcasing hand‑drawn illustrations, with subtle animations, all key event details, and a dedicated RSVP experience for guests to confirm attendance, plus‑ones, dietary needs, and notes. To protect guests’ privacy, access is secured with a shared password. Behind the scenes, the back office is a full operations dashboard built to run the wedding end‑to‑end. It centralizes guest responses (RSVP status, plus‑ones, comments) and dietary requirements, and provides tools to plan seating arrangements and generate printable exports for vendors and on‑site coordination. Organizers can manage a structured timeline/agenda, track budget items, curate a shared playlist, and publish updates through a lightweight blog. The dashboard also includes email tooling (targeted sends, delivery history), role‑based access, and an AI assistant to streamline planning and day‑to‑day organization, with a super‑admin area to manage users, permissions, and invitation links for onboarding additional organizers. Responsibilities Product design & technical architecture, front-end development, back-end/API development, database & authentication integration, custom illustration integration, UI/UX implementation, security & access control, deployment and server setup, website launch, post-launch support. URL natalia-y-mauricio.com (http://natalia-y-mauricio.com)
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