Creative Direction Projects in SplitCreative Direction Projects in SplitA fictional summer collab between Levi's and Heineken, set across a sun-drenched Mediterranean pool club. The concept: denim as a summer material — not just worn, but built into the world. A denim pool float with a crochet bikini draped over it, a denim-clad poolside bar, lounge cushions in raw indigo, and a Heineken star mosaic tiled into the pool floor.
The whole set shares one visual logic: golden-hour light, warm sun-faded grade, real water physics, and authentic denim texture down to the stitching and Levi's red tab. Brand assets (bottles, logos, the Heineken bar) sit naturally in the scene rather than being pasted on — placed like a real photographer would frame them, not like product cutouts.
Built as a cohesive campaign world: hero product shots, lifestyle moments with models, and an aerial scale shot of the pool. Every image was directed for materials, lighting, and composition first — the goal was imagery that reads as a real shot summer campaign, not generated.
