Freelance Creative Directors in Split
Freelance Creative Directors in Split
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Fani Vukelja
21000, Croatia
AI Creative Director for beauty, fashion & lifestyle brands
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AI Creative Director for beauty, fashion & lifestyle brands
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A fictional summer collab between Levi's and Heineken, set across a sun-drenched Mediterranean pool club. The concept: denim as a summer material — not just worn, but built into the world. A denim pool float with a crochet bikini draped over it, a denim-clad poolside bar, lounge cushions in raw indigo, and a Heineken star mosaic tiled into the pool floor. The whole set shares one visual logic: golden-hour light, warm sun-faded grade, real water physics, and authentic denim texture down to the stitching and Levi's red tab. Brand assets (bottles, logos, the Heineken bar) sit naturally in the scene rather than being pasted on — placed like a real photographer would frame them, not like product cutouts. Built as a cohesive campaign world: hero product shots, lifestyle moments with models, and an aerial scale shot of the pool. Every image was directed for materials, lighting, and composition first — the goal was imagery that reads as a real shot summer campaign, not generated.
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A fictional limited-edition concept imagining two ice cream brands, King and Mango, joining forces for a collector's edition sour cherry release. The idea was to take a nostalgic summer treat and elevate it into something that feels collectible and premium, with packaging worth keeping rather than throwing away. The visual world is built around a warm orchard editorial mood: deep cherry reds against cream, soft natural light, real material texture on the packaging, and glossy detail on the product itself. The set runs across hero product shots, a collector's edition packaging layout, an orchard still life with real cherries, and a playful, human moment that keeps the whole thing warm rather than purely luxury. Everything shares one palette and one point of view, from packaging to lifestyle. The goal was imagery that reads as a real, shot seasonal campaign, editorial and intentional rather than generated.
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I create editorial campaign imagery for fashion, beauty, and jewellery brands, with a warm Mediterranean sensibility built on natural light, real texture, and considered styling. The goal is always imagery that reads as real photography, not generated. This set pairs an intimate jewellery portrait, where gold pieces catch the light against skin and a soft natural backdrop, with a relaxed fashion editorial shot on sun-washed cobblestone streets. Both share the same logic: golden-hour light, true material detail, and a styled, lived-in luxury feeling rather than a stiff product shot. The through-line across my work is mood and intention. Every frame is directed for light, composition, and material, so the result feels shot on location and unmistakably premium.
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"The camera found her. 👀 Now tell us... WHO WINS THIS WORLD CUP? ⚽👇"
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