Dima Sergin
Marketing Operations Audit & Growth Strategy
New to Contra
Dima is building their profile!
Residential Construction & Home Building Platform
Challenge
The client needed a digital solution to showcase home construction services, generate qualified leads, and simplify the process of connecting potential homeowners with the company.
What Was Done
• Analyzed the customer decision-making journey in the home building industry
• Designed the platform concept and user experience in Figma
• Structured service offerings, project portfolios, and consultation requests
• Developed clear lead-generation and inquiry flows
• Optimized information architecture to build credibility and trust
• Created user-focused interfaces highlighting completed projects and construction expertise
Outcome
• Improved presentation of construction services and project portfolios
• Increased opportunities for lead generation and customer inquiries
• Reduced friction in the consultation and quote request process
• Established a scalable digital foundation for customer acquisition and long-term business growth
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Eco Tourism Experience Platform
Challenge
The client needed a digital platform that would effectively showcase eco-tourism experiences, build trust with environmentally conscious travelers, and simplify the booking journey.
What Was Done
• Researched the target audience and eco-tourism market
• Mapped the customer journey from discovery to booking
• Designed the application concept and user flows in Figma
• Structured eco-tour packages, destinations, and sustainability information
• Optimized the booking process to reduce user friction
• Developed a clean, nature-focused user experience
Outcome
• Improved presentation of eco-tourism offerings
• Enhanced user engagement and trust through transparent information architecture
• Simplified the customer booking experience
• Created a scalable platform concept designed to increase inquiries, bookings, and customer loyalty
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Travel Industry Marketing Platform
Challenge
The client needed a digital solution to streamline customer interactions, improve travel package presentation, and increase booking conversions.
What Was Done
• Analyzed the customer journey and booking process
• Designed the application concept and user flows in Figma
• Structured travel package discovery and booking experience
• Optimized navigation and conversion paths
• Developed a user-centered interface focused on engagement and trust
Outcome
• Improved user experience across the booking journey
• Reduced friction during package selection and inquiry submission
• Created a scalable foundation for customer acquisition and retention
• Increased opportunities for lead generation and conversion optimization
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What You Receive
✓ Business requirements analysis
✓ User flow mapping
✓ Process optimization recommendations
✓ Product architecture blueprint
✓ Interactive Figma prototype
✓ UX/UI concept design
✓ Development-ready documentation
✓ Strategic recommendations for implementation
Potential Use Cases
• Marketing Operations Dashboard
• CRM & Lead Management System
• Customer Loyalty Platform
• Marketing Automation Portal
• Campaign Management Platform
• Customer Journey Tracking Solution
• Sales Enablement Application
• Internal Marketing Performance Hub
Business Outcomes
The final concept is designed to help businesses:
• Increase conversion rates
• Improve customer retention
• Enhance customer experience
• Reduce manual marketing tasks
• Improve data visibility
• Accelerate decision-making
• Scale marketing operations efficiently
• Increase revenue through optimized customer journeys
My approach combines marketing strategy, business analysis, and product design to ensure the final solution addresses real business challenges rather than simply delivering attractive interfaces.
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What I Deliver
Business Process Discovery
I analyze your existing marketing workflows, customer journey, and operational challenges to identify inefficiencies and growth opportunities.
Product Strategy & Concept Development
Based on your business objectives, I create a product concept designed to improve marketing performance, operational efficiency, and customer engagement.
UX & User Flow Design
Clear user journeys and interaction flows that support both internal teams and end customers.
Figma Wireframes & Prototypes
Interactive prototypes that demonstrate how the solution will function before development begins.
Marketing-Centric Architecture
The product structure is designed around key business goals:
• Lead generation
• Customer acquisition
• Conversion optimization
• Customer retention
• Loyalty improvement
• Marketing automation
• Performance analytics
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Marketing Process Optimization App Concept (Figma)
Turn fragmented marketing workflows into a scalable system that drives growth, improves customer retention, and increases revenue.
I help businesses design custom application concepts in Figma that streamline marketing operations, improve team efficiency, and create better customer experiences.
This service focuses on the strategic design of digital products that solve marketing challenges through automation, data visibility, process optimization, and customer-centric workflows
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• Marketing workflows and operational processes
• Lead generation and conversion funnels
• Customer journey and touchpoints
• Marketing automation and CRM utilization
• Performance tracking, analytics, and reporting systems
• Resource allocation and team collaboration
• Campaign management processes
• Channel effectiveness and marketing ROI
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