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Shopify just made every product on its platform visible to ChatGPT.
Most merchants haven't realized what this means yet. š
Yesterday, Shopify launched Agentic Storefronts a new page in the admin that:
ā Auto-exposes your products to ChatGPT, Copilot & other AI channels
ā Shows which AI queries you rank for
ā Recommends how to improve your product data for AI discovery
No app. No integration. No code. It's just on. ā”
For 20 years, ecommerce ran on Google SEO.
That game just got a sibling. š¤
When someone asks ChatGPT "best running shoes for flat feet under $150" Shopify products are now in that answer.
Not as ads. As answers.
What changes:
ā
Product data is now a ranking signal for AI
ā
AEO (Answer Engine Optimization) is the new SEO
ā
Early movers will own this channel before it gets crowded
The storefront isn't just a website anymore. It's a conversation participant.
Are you optimizing your Shopify products for AI discovery yet?
š Already started
š¤ Heard about it, haven't acted
š First I'm seeing this
Drop your reaction š
https://changelog.shopify.com/posts/a-new-home-for-agentic-storefronts-in-your-admin
#Shopify #AgenticCommerce #Ecommerce #AIShopping #ShopifyDevelopers
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Whatās your go to Shopify theme when youāre building a custom theme?
I always start with Shopify Horizon as the base, bolt on Tailwind CSS, and build from there.
I've built loads of custom theme's this way, its so much easier than buying a premium theme and trying to modify it. It also eliminates bloat and pointless blocks and functionality.
One day I'll get around to creating my own base theme but there's never time to even get started on that!
Nice work š
NOCTURN is currently discounted from $99 ā $59 š
A clean, minimal e-commerce template built for modern clothing and lifestyle brands.
Includes:
ā Dark & light mode
ā CMS structure for products + blog
ā Frameship + Shopify integration
ā Fully responsive pages
ā Clean, scalable layout system
Built to help you launch faster without sacrificing quality.
Most Shopify brands automatically jump to Klaviyo for email marketing.
But for this fashion project, we wanted something different.
Something cleaner.
More intimate.
More story-driven.
So instead of following the usual route, we designed this subscriber experience using Kit; and honestly, it came out fire.
The goal wasnāt just collecting emails.
It was creating a feeling the moment someone lands on the page.
From the soft editorial layout to the minimal typography and warm tones, every section was designed to feel like a fashion campaign, not just another signup form.
We focused on:
ā¢ A visually-led storytelling experience
ā¢ A clean lead capture flow
ā¢ A luxury fashion aesthetic
ā¢ Simplicity that still converts
What made it stand out was how effortless everything felt. No clutter. No aggressive popups. Just strong visuals, intentional copy, and a smooth subscriber journey that actually fits the brand identity.
Sometimes the best-performing designs come from trying something outside the ānormal Shopify setup.ā
And this was one of those projects.
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