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3 Meter Story, a casual Indo-western womenswear brand, introduced a new shirt collection and needed short, model-led videos for Instagram Stories.
I created AI-generated fashion visuals featuring models wearing the collection, using ChatGPT for image generation and Veo to turn the selected stills into motion clips. The direction focused on polished, editorial-style product storytelling that gives the collection the feel of a styled model shoot while keeping the content built for quick, vertical social viewing.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Created another AI-generated video case for my portfolio — this time a lifestyle ad for a clothing store, in a format that’s actually ready to run on Meta Ads.
The concept: a girl standing at a crosswalk, cycling through several different outfit looks — light, “lived-in” street-style content that feels native to the feed rather than staged advertising.
The hardest part wasn’t generating one good-looking frame — it was making the motion feel natural rather than artificial: the step, the glance, the wind, the everyday city atmosphere.
It shows just how far AI content has come: clothing brands can now get ad-ready video without an actual shoot, model, location, or crew — just a well-thought-out concept and the right prompts.
Curious how soon this kind of format becomes the norm in performance marketing 👇
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i love the vintage vibe
I wanted to see how far Al content creation could go — so 1 built a fully Al-generated "behind-the-scenes" fashion video from scratch. No camera, no studio, no real photoshoot. Just prompts.
The concept: a fake backstage of a bag brand photoshoot — makeup touch-ups, the model trying on the bag, the actual
"shoot" moment with flash and photographer, and even a candid shot of the photos being reviewed on a camera screen.
The real challenge wasn't generating one nice image - it was keeping the same model's face, hairstyle, and makeup consistent across a dozen different shots and camera angles, while making the motion feel human and candid rather than robotic.
Tools used: Nano Banana Pro for image generation and consistency, Seedance for cinematic motion and animation.
This is where I think Al content is heading — not replacing photography, but creating entirely new formats that never needed a camera in the first place.
Would love to hear what you think
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