✨ Aetheria — Luxury Editorial Fashion Experience

For this challenge, I wanted to explore how AI-assisted design tools can help create premium digital experiences that feel elegant, immersive, and emotionally engaging.

Aetheria is a luxury fashion and editorial-inspired e-commerce concept built around the idea of fluidity, craftsmanship, and visual storytelling. Rather than creating a traditional online store, I focused on designing an experience that feels closer to browsing a high-end fashion publication.

The experience includes: • Editorial-style landing page • Curated collection showcases • Immersive product storytelling • Luxury product detail pages • Soft visual hierarchy and refined interactions • Multi-page navigation flow

My goal was to create an interface where the products, imagery, and typography work together to communicate the feeling of a premium fashion brand.

⚡ Workflow with Google Stitch

Google Stitch played a central role in the design process.

I started by gathering inspiration and defining the visual direction for the brand. Using prompts inside Stitch, I generated the initial interface structure and explored multiple layout variations. The ability to quickly iterate on sections, refine content blocks, and experiment with different compositions made it easy to move from concept to polished design.

I used Stitch to: • Generate the initial interface layouts • Explore design directions and visual hierarchy • Refine sections through prompt-based iterations • Create the foundation for both the landing page and product experience • Rapidly prototype a complete multi-page fashion concept

🚀 From Stitch to Deployment

After finalizing the design in Stitch, I exported the project to Figma for additional refinement and design adjustments. From there, I recreated and enhanced the experience in Framer, adding responsive behavior, page connections, and final polish before deployment.

Tools Used: • Google Stitch • Figma • Framer 🔥Google Stitch Workflow: https://stitch.withgoogle.com/projects/5130864092960824634 🚀 Live Project: https://aetheria-shop.framer.website/

This project was an exploration of how AI-assisted workflows can accelerate premium interface design while still allowing room for creative direction, refinement, and craftsmanship.

#stitchchallenge #GoogleStitch #UIDesign #WebDesign #Framer #Figma #FashionDesign #LuxuryBranding #CreativeTechnology

Pure technical mastery! You made something incredibly complex look so effortless. 🧠⚡

CapCut — The Art of the Cut Main Direction Tag Direction A: CapCut as a Different Industry Concept Statement CapCut The Art of the Cut reimagines CapCut as a Mediterranean heritage design maison, built on the oldest form of "cut and assemble" in history: the mosaic. Long before timelines and keyframes, the Mediterranean was full of master editors. In Carthage and Roman Africa, artisans cut thousands of tiny stone tiles — tesserae — and placed them, fragment by fragment, into mosaics that still glow on the floors of the Bardo in Tunis two thousand years later. That is editing at its origin: take many small pieces, place them with intention, reveal a whole greater than its parts. In this world, the scissors in the CapCut logo are no longer a UI icon — they are the artisan's blade. Every project is a mosaic, every cut is a tessera, every export is a masterpiece revealed. The palette is drawn from the coast: Sidi Bou Said cobalt, chalk white, sun-baked terracotta, and brass. The brand speaks slowly and confidently, like heritage — but moves like modern AI. It stays true to CapCut's spirit: still the creator's companion, the thing in your hands that turns scattered fragments into something whole. We just gave that idea a 3,000-year-old soul. I built the entire identity inside CapCut Design Studio logo system, key visuals, packaging, merchandise, app UI, and brand story iterating with its AI agent directly on the canvas. Cut. Place. Reveal. Project Information Creator: Lotfi Harbaoui Work Title: CapCut — The Art of the Cut Main Direction: Direction A CapCut as a Different Industry Contact: lotfiharbaoui84@gmail.com LinkedIn: https://www.linkedin.com/in/lotfi-harbaoui-195009224/ X: @Luka_Web3_

Live posts: X: https://x.com/Luka_Web3_/status/2061775999235162456 LinkedIn: https://www.linkedin.com/posts/lotfi-harbaoui-195009224_capcutdesignstudio-ugcPost-7467541762232909824-z39H

So nice