What’s your go to Shopify theme when you’re building a custom theme?

I always start with Shopify Horizon as the base, bolt on Tailwind CSS, and build from there. I've built loads of custom theme's this way, its so much easier than buying a premium theme and trying to modify it. It also eliminates bloat and pointless blocks and functionality. One day I'll get around to creating my own base theme but there's never time to even get started on that!

Nice work 👏

Shopify Brand & eCommerce Experience Development The goal was to create a clean and trustworthy Shopify experience for a wellness and family-focused consumer brand with a strong emphasis on modern product presentation and usability. I developed a structured eCommerce flow with conversion-focused layouts, organized collections, and a seamless mobile shopping experience that supported both storytelling and product discovery. The final result feels polished, approachable, and aligned with a premium lifestyle-driven brand identity.

Everything feels very intentional and visually appealing. Nicely done.