Which one is your preference and why? Context: 1. The logo represents an abstract and thoughtful brain symbol featuring interconnected geometric dots representing both left and right hemisphere of the brain, as a progressively pulsing neutrons resembling ideas generations as part of the creative intelligence. 2. The logo features a modern, intelligent logomark built around a three-phased star symbolizing curiosity, signal throught the noise, and transformation. Constructed from sharp vertical lines with varying stroke weights, it creates a subtle optical illusion that reflects the brand’s core idea of clarity emerging from complexity. The three phases are conceptually tied to the brand name - Ctrl, Shift, and the final outcome: taste.

1

Part 2 of REFORMR expands the concept further into physical and digital applications; exploring how the identity moves across space, interaction, and membership experiences.

This phase focuses on building a more connected brand system through: • app and booking flow concepts • membership and access design • environmental and spatial visuals • campaign-style compositions • tactile print explorations

The direction continues to balance structure and softness through a restrained palette, bold typography, and calm interface design; creating a system that feels both functional and atmospheric.

Full case study coming soon ✦

nice!