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From Field to Flask: Cultivating Heritage and Identity for Doc Brown Farm & Distillers
A farm growing heirloom grain, milling, fermenting and distilling it, then ageing the liquid in locally made charred barrels to make an authentic, old-style bourbon – it sounds like a dream come true. But Amy Brown, Paige Dockweiler and Daniel Williams of Doc Brown Farm & Distillers are making that dream a reality.
Outstanding work 🔥 The execution is strong and the presentation is top-notch.
Creative Design 😍
Seth! This is good
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Most pasta packaging looks like pasta packaging. Filo doesn't.
Filo is a concept brand identity, packaging, and marketing system for a handmade pasta manufacturer that treats a humble product as what it actually is — an object of desire. Five pasta varieties, five shapes, five flavours, one visual system built around bold red, clean white, and a touch of soft green that makes every package feel like the most covetable thing on the market table.
portfolioreviewfreelancerlifeopenforworkBrand DesignGraphic DesignProduct DesignAdobe IllustratorAdobe PhotoshopBlender
Love the direction of this
Visual identity project for a fintech brand
We just wrapped a product design project for StitchedHealth, a clinical education platform built to improve how healthcare professionals make real-world decisions.
The product had strong content from day one.
Expert-led clinical discussions, real-world case scenarios, peer reasoning comparisons, evidence alignment. The foundation was already there.
What it needed was an interface that could carry all of that without overwhelming the people using it.
Clinicians are time-constrained. They don't have patience for friction. And the content they're working through (complex, layered, high-stakes) can easily become a cognitive wall if the design isn't doing its job.
We took a lot of design inspiration from conversational AI products like Perplexity. Content streams in as users move through each scenario, and they can interact with it through open prompts or structured questions. The whole experience feels modern without losing the clarity that a clinical audience needs.
So we focused on a few things:
Clearer decision moments to guide engagement
Simpler peer insight surfacing to reduce cognitive load
Smoother transitions between steps to keep momentum
The result is a platform that feels approachable without being dumbed down. A clean progression from expert-led video through interactive case work, peer comparison, and evidence alignment.
If you're working on a product in a complex space and the experience isn't keeping up with the content, that's usually a design problem, not a content one.
Book a call and let's talk about it: cal.com/jacob-lovett
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