OTO — Hearing Dose Monitor | Brand Identity A brand identity and digital product experience for OTO, a hearing-dose monitoring concept designed to help people understand their daily sound exposure.

I created a bold visual system that combines a dark interface, electric lime, digital teal, and pixel-inspired graphics to make complex hearing data feel simple, modern, and approachable.

The identity was extended across the mobile app, website, packaging, social presence, and product visuals, creating a consistent ecosystem across both digital and physical touch points.

The goal was to move hearing health away from a clinical aesthetic and create something that feels like a modern technology product people would actually want to use.

We were hired to turn a vibe-coded MVP into a proper autonomous finance ops product. Early users felt something was off, but couldn’t quite say what. One of the first things we found was onboarding: 20+ screens, all technically justified. So we asked what actually needed the user, and what AI could quietly handle in the background. We got it down to 8 screens. Less friction, same outcome, much better start. A few screens from it