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Most dashboards fail before they are even built.
Not because of bad charts.
Not because of wrong formulas.
Because the data underneath is structurally broken.
Here’s what I see often in small businesses:
• Dates stored as text
• Multiple columns for the same metric
• Inconsistent naming (Revenue / Sales / Total Sales)
• Manual copy-paste every week
• No clear data flow
Then they ask:
“Why doesn’t this dashboard update properly?”
A dashboard is just a mirror.
If the data structure is messy, the reflection will be distorted.
Before I build any report, I focus on 3 things:
Standardized column logic
Single source of truth
Repeatable data flow (no manual dependency)
Clean structure → Reliable metrics → Better decisions.
If your reporting feels fragile, the issue usually isn’t Excel.
It’s the foundation.
Completely agree. Dashboards amplify whatever foundation they sit on — messy data → misleading clarity. Standardization and single source of truth are massively underrated.
:"Market Research Report - Industry Analysis"
Strong structure — especially the competitive landscape framing. Curious: did you build this primarily for presentation or decision-making? I’ve noticed research decks often look great but aren’t always built for ongoing data updates.
Minimal, Modern & Made to Last – Furniture UI Design
Cool job, ! Keep up the good work! 🔥
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