Avara | Fashion Brand Design

Fashion brands running paid social campaigns rarely think beyond the product shot. The ad looks like an ad static, forgettable, and completely disconnected from the brand identity living on the website and packaging. By the time a user sees it in-feed, there's nothing to recognize and nothing to stop the thumb.

The Solution: We designed the Avara Instagram campaign system, a social-first visual identity extension that carries the amber, navy, and cream brand world directly into sponsored feed posts and story formats. The wordmark bleeds beyond frame edges, campaign portraits are set against brand-colored backgrounds, and the Instagram UI mockup shows exactly how the brand lands in a real feed, not a concept board.

What we focused on:

In-Feed Ad Mockup: Full Instagram UI with Avara sponsored post showing a blue-puffer model against a navy background identity tested inside an actual feed environment with story rings, interactions, and comment count visible.

Oversized Wordmark Treatment: "Avara" serif at display scale bleeding across the amber background. Brand recognition built through typography scale, not logo repetition.

Three-Panel Campaign Grid: Blue-background male portrait, yellow-background female portrait, and orange-background male portrait — consistent art direction across three distinct colorways that all live in the same brand system.

Cross-Cultural Casting: Three models across distinct visual identities in coordinated brand color campaign photography that reflects the audience the brand is built for.

Color Continuity: An Amber canvas background matching the campaign portraits behind the phone mockup brand environment and content format occupying the same visual space.

Tools: Figma

#FashionBranding #InstagramDesign #SocialMediaDesign #CampaignDesign #BrandIdentity #FashionUI #VisualSystem #OrbixStudio