Retail Beverage Brand — Making In-Store Marketing Work This business was selling in local stores ...Retail Beverage Brand — Making In-Store Marketing Work This business was selling in local stores ...
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Chelsea Rae
• Nov 24
Retail Beverage Brand — Making In-Store Marketing Work
This business was selling in local stores but had no idea what made customers pick their product off the shelf. Sales were flat and they couldn’t tell what was working.
I helped them test simple store ideas — shelf tags, product signs, small design tweaks, and better wording that spoke to shoppers. We tracked what worked and removed what didn’t.
Their sales in stores grew 17% and kept improving because they finally had a way to see what was helping.
Why this matters: Sometimes small changes make the biggest difference. You don’t need fancy ads — you need a message people notice.
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