Automation is fun. For a RE investment training client, whenever he posts new training events in Eventbrite and gets registrants into them, this happens: - Zapier ports the contact into ActiveCampaign - Zapier sets the event date in the contact's contact record - Zapier also reformats the date into a display date (i.e. November 21st, 2025) and 3 additional formats, used for the code for add-to-calendar buttons - Various reminder emails leading up to the event automatically go out on schedule referencing the date and giving add-to-calendar buttons (with the properly formatted dates spliced in) so they can set it in their calendar - I set this automation up over 2 years ago and haven't had to touch it after now 25+ events AI's amazing too, but good ol' automation when done right is a nice set-and-forget.