We’re often looking to validate we were right, not find where our assumptions may be wrong. That’...We’re often looking to validate we were right, not find where our assumptions may be wrong. That’...
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We’re often looking to validate we were right, not find where our assumptions may be wrong.
That’s the biggest trap in user research.
You go in with a validation mindset, trying to prove your idea is solid instead of actually learning from the user.
And I get it.Being proven wrong hurts.
It slows you down, questions your instincts, and pushes you back into the messy parts of the problem.
But that’s also where the biggest growth happens.
The moment you stop looking for confirmation and start looking for truth.
Curiosity builds better products than certainty ever will.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started