A founder told me, We want users to explore all our features. Minutes in, I felt like I was explo...

A founder told me, We want users to explore all our features. Minutes in, I felt like I was explo...A founder told me, We want users to explore all our features. Minutes in, I felt like I was explo...

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Banjoko Timothy

• Oct 11

A founder told me, We want users to explore all our features.

Minutes in, I felt like I was exploring Narnia

Founders love their products so much that they sometimes forget users don’t share the same context (or patience)

That’s why I love helping founders simplify. Because simplicity isn’t about removing features, it’s about removing friction

When you simplify

✅ Users understand faster

✅ Conversions rise

✅ Retention improves

✅ Everyone finally breathes

I’ve learned that clarity isn’t just design, it’s growth

A product that’s simple to use feels smarter, scales faster, and earns more trust. I help founders clean up their “feature soup” and turn it into a product users actually get (and love)

My goal is to help founders create products that not only make users’ lives easier but also help the business thrive in the market