Mastering Template Design: Focus on User Personas for SuccessMastering Template Design: Focus on User Personas for Success
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Template creators, if you're like me, you might catch yourself getting a bit too extravagant with the development of your templates.
Here's an approach that's helped me tremendously: shift your focus from a singular, fictional business to a broader niche—a user persona. Do competitive research, search forums and social media; dig deep into the high level needs and pain points of people in that niche. The big question: "What problem can my template solve for this user group collectively?" This will ultimately lead to a more malleable design, which is what you ultimately need in a template.
🤔 What does your template creation process look like?
Carolyn's avatar
@Madison Green technically a n00b template creator, but I've done this to an extent where I have developed a lowkey faux parasocial relationship with the user persona I've created whose imaginary life populates the first template I made. ☺️ Thinking about sharing in here to force myself out...
Dylan's avatar
Moving Rectangles logo
Such great words here on how sometimes we truly "overcomplicate" certain creative elements- and need to take a step back, look at the problem or pain point we're trying to solve, and DO PROPER RESEARCH. Not only will your work be better, but you will feel much better too!
Onto...
Vaibhav's avatar
Thanks for the tag Dylan!
Since diving into reviewing templates, I don't have much chance to get into a process of building a template. I am now 100% reviewing them lol.
But before this, I was always looking for:
- A unique design/content approach to a saturated market/template...
Keara's avatar
Keara Meehan Design, LLC logo
@Dylan Campbell Thanks for the tag Dylan! I actually find myself leaning toward a simpler, cleaner approach in my templates to do something different from many of the top ones out there that are packed with animations and graphics (no shade to anyone—just not my style!). Customers have shared...
Miguel's avatar
@Madison Green This is great advice Madison
Adriano's avatar
Ancorpoint Studio™ logo
@Madison Green great tips! I’ve been wanting to do my first Framer template for a while but have lack time but also the inspiration or the right focus on what type of template I’d want to do. Maybe I just haven’t been very good at researching about it. Do you have a niche you always focus on or does it depend on the day or mood?
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