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There’s a loud narrative that AI image generation is ruining commercial design, that it’s just “lazy editing” or a cheap shortcut. This visual for 'LMNR' tells a completely different story.
The background, the majestic amethyst base, and the futuristic reflections weren't shot in a studio or meticulously manual-brushed for hours. They were engineered using CapCut’s AI generator. But here is the catch, the AI didn’t magically know how to balance the bold cyan-and-purple ambient light, nor did it understand how to maintain the strict physical integrity of the product bottle. That required precise prompting, strict composition logic, and an uncompromising visual taste.
AI is just a tool. In the hands of an amateur, it looks generic. In expert hands with sharp creative direction, it builds entire universes in seconds.
Awesome!
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For the #CapCutDesignStudio Challenge, I created 𝗖𝗮𝗽𝗖𝘂𝘁 𝗩𝗶𝘀𝗶𝗼𝗻 — a concept that reimagines CapCut as a wearable technology company 💎
[𝗗𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 𝗔] 𝗖𝗮𝗽𝗖𝘂𝘁 𝗮𝘀 𝗮 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆
CapCut Vision transforms CapCut from a video editing platform into an AI-powered smart eyewear ecosystem designed for the next generation of creators. CupCut Vision allows creators to capture moments, transform them through AI, and instantly share them with the world.
I was inspired by CapCut's mission to make creativity accessible to everyone, and I imagined a future where capturing, editing, and sharing content happen as one seamless experience.
[𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄]
For this submission, I developed:
• Brand Concept
• Visual Identity System
• Product Design Language
• Smart Glasses Design
• Packaging Experience
• Creator Ecosystem
• Presentation Deck
[𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄]
To demonstrate my workflow, I also included:
• Recording of the entire creation process
• Brand Concept Presentation
• Complete Design Studio chat history
[𝗠𝘆 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲] ❤️
One thing I genuinely enjoyed while working on this project was how intuitive CapCut Design Studio felt ❤️
I realized that great results don't necessarily come from writing perfect prompts. Most of my process involved combining references, exploring visual directions, refining ideas, and iterating creatively. Design Studio made it easy to move from inspiration to concept development and final presentation within a single workspace 🔥🔥🔥
[𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝘁𝘂𝗱𝗶𝗼 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝗨𝘀𝗲𝗱]
Throughout the project, I used Design Studio for inspiration gathering, visual exploration, product ideation, branding, packaging concepts, and ecosystem development.
Thank you to the CapCut team for creating a platform that encourages experimentation, creativity, and exploration 🫶
[𝗟𝗶𝗻𝗸𝘀]
CupCut Design Studio Chat History: https://www.capcut.com/ai-design?shareId=7647947968217202695
Brand Concept Presentation: https://www.figma.com/proto/reTVCLZxw73WBxxaJOePS0/CAPCUT-VISION?node-id=1-285&viewport=701%2C169%2C0.02&t=Z6lxfa2Fi8czJOxo-1&scaling=contain&content-scaling=fixed&page-id=0%3A1
Video explainer (the same as attached): https://docs.google.com/videos/d/1SSDBHyguM5hNoItyjONVOOouXbL54xgNCdo3w-8jDv8/edit?usp=sharing
If you like this concept and the work behind it, I’d be incredibly grateful for your support. Every like, comment, share, or vote means a lot. Thank you! 🙌
Amazing concept! 💜 I really like how you reimagined CapCut as a wearable tech brand
My favorite part is the AI ecosystem around the glasses. Curious, which part of the project was created first, the eyewear design or the ecosystem idea behind it? 👀
Amazing!
Divided Realms: The Kingdom of CAP vs. The Kingdom of CUT
Direction C: CapCut in a Different Era — Medieval Fantasy
Claro. Aquí está el texto con el espaciado y la composición corregidos para que se lea de forma fluida y profesional:
Divided Realms reimagines CapCut as a medieval fantasy universe where the two core actions of the app—CAP (capture) and CUT (transform)—become the founding mythologies of two opposing kingdoms locked in eternal conflict.
The Kingdom of CAP rules the Crystal Reaches, a realm of glacial peaks, star-mapped constellations, and Seers who preserve every moment in perfect crystalline memory. Their emblem is a crowned C with a crystal blade, symbolizing precision, permanence, and visionary sight.
The Kingdom of CUT commands the Ashlands, a volcanic territory of lava rivers and lightning storms, where Shapers tear reality apart and rebuild it through raw force. Their emblem is an armored fist gripping a blade through a thorned C, representing will, disruption, and relentless transformation.
Between them lies The Confluence—a spiral vortex where the Prophecy declares that only when Seer and Shaper act together can the Frame Eternal truly open.
The brand retains CapCut’s spirit of creative duality: the tension between capturing a moment and transforming it, translated into a complete fantasy visual system.
Visual Direction
- CAP: Teal (#00E5C8)
- CUT: Crimson (#FF2222)
-Confluence: Gold (#C8A84B)
Runic typography, dual-faction emblems, and a consistent dark stone texture unify all touchpoints throughout the world of Divided Realms.
Deliverables (some of them on COMMENTS)
✦ Campaign poster (key visual)
✦ World map — illustrated + prophecy parchment version
✦ Collectible trading cards — The Seer & The Shaper
✦ Faction emblems — Kingdom of CAP + Kingdom of CUT (isolated)
✦ Brand color palette & environment frames (4 realms)
✦ Grimoire artifacts — Frame Eternal open + closed
✦ Website landing page mockup
✦ Mobile app UI (Edit Memory / Shape Reality)
✦ Faction merch — t-shirts + collector's book + wax seal
✦ Epic campaign scene — Seer vs. Shaper at The Confluence
✦ HTML microsite (all assets embedded) Link
✦ AI-generated video trailer
✦ Screen recording walkthrough
Creator Name: Ivy Saskia Sejas Rocabado
Contact: ivysaskia@gmail.com
Divided Realms: The Kingdom of CAP vs. The Kingdom of CUT
Direction C: CapCut in a Different Era — Medieval Fantasy
Social Media X: https://x.com/IvySaskia/status/2063093380444213752
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