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Logo Design and Branding of " Pallete Arts Studio", a graphics and visual design company.
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Cloud is a community-led cannabis brand built around inclusion, culture and education. They wanted an identity that felt bold and welcoming with loads of personality, but still trustworthy enough for something you're actually putting in your body.
That balance was the tricky bit. We didn't want it to feel too clinical, but it couldn't tip into novelty either.
So we leaned into big, confident type and a soft cloud world to give it warmth, then grounded everything with navy and clean layouts to keep it feeling grown up. The bright palette does the heavy lifting on the fun, community side.
It runs right across the range too, from tinctures to drinks to flower, so it always reads as Cloud no matter which product you pick up.
Brand identity, packaging and art direction.
nice work~
Aluren Health - Brand Identity Design
Aluren Health is a premium healthcare brand identity designed to move away from the cold, generic look common in the medical industry.
The goal was to create a visual system that feels modern, trustworthy, and human while maintaining a luxury aesthetic. The identity combines clean typography, a minimal medical-inspired symbol, and a refined green palette to communicate care, precision, and professionalism.
The project included:
Logo Design
Visual Identity System
Brand Applications
Social Media Mockups
Stationery Design
ID Card Design
This project focused on building a healthcare brand that feels both sophisticated and approachable across every touchpoint.
Explore Full Brand Case Study
https://www.behance.net/gallery/249119353/Aluren-Health-Brand-Identity-System
Chewy is an Australian daily vitamin brand that wants to make supplements feel simpler and actually enjoyable to take. They launched with Vibe Reviver, a PMS relief gummy, and the whole thing is about making functional health easy to understand and easy to fit into your day.
The category was the tricky part. Most supplement brands in Australia go really clinical, minimal logos, white packaging, sterile type. It looks trustworthy but it's all a bit cold and samey.
So we went the opposite way. A bold typography-led identity with a playful logo at the heart of it, and a bright colour palette to give it energy and personality. Then clean layouts and clear info design so it's all still easy to read, just nothing like the usual stuff on the shelf.
Brand identity and packaging.
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