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CONCEPT : CapCut Records is a reimagination of CapCut as a premium hip hop label, where each core feature of the app becomes a named character with a distinct role, personality and visual identity. AutoCap, Sync, Blank, Tempo, Gloss and Blueprint are the roster, each one a living representation of the tools creators use every day.
The brand retains CapCut's teal and black visual identity while translating it into the world of music, culture and creative expression. Built entirely using CapCut Design Studio's AI generation tools.
PROJECT INFORMATION:
Creator name: Ajiboye Ahmad
Work title: "CapCut Records"
Main direction tag: Direction B — CapCut as a Persona
Contact details: babavoss797@gmail.com
Social profile: twitter : https://x.com/sty_defi
Theme: Reimagine CapCut
I Reimagine CapCut as a premium barbershop brand in the 2000's, born from a single truth hidden inside CapCut's name: the most powerful creative act isn't editing footage, "it's editing yourself".
In this world, the barbershop chair is the timeline, the mirror is the preview screen, and walking out the door is pressing export. Every service is named in the language of editing. The First Cut, The Edit, Final Export, because every visit is a new draft of who you are. The barber, like the tool, disappears. What remains is only you.
The visual identity is built directly from CapCut's DNA. The iconic X mark is transformed into an open pair of scissors, two crossing blades, finger rings at the handles, with CapCut's signature Bright Blue #00CAE0 burning at the pivot point and tracing the cutting edges.
THE CUT is built for creators who understand that how you look on screen starts with how you look in the mirror. Your face is the footage. Your style is the content. And every great piece of content starts with one clean cut.
"We don't cut hair. We edit you."
Project Title: Lume & Lather Boutique Experience
Description:
For this challenge, I designed and built a high-end, responsive landing page for "Lume & Lather," a premium artisan skincare brand. The goal was to create an interface that feels "alive" through intentional motion and refined visual storytelling.
Workflow:
I utilized a hybrid workflow in Google Stitch, balancing AI-driven structural generation with manual design refinement to ensure brand consistency. After generating the foundational grid and layout, I replaced all placeholders with my own professional-grade product photography to establish a cohesive brand identity. I then used precise prompt-based directives to implement sophisticated motion, including subtle entrance animations for the hero section and tactile hover interactions on product cards, resulting in a premium, polished user experience that aligns with professional design standards.
--Brief explanation of how I used Stitch--
I used stitch by leveraging a hybrid design workflow to build this project. I used Google Stitch to generate the foundational grid structure and layout, which I then refined manually to ensure brand-specific spacing and alignment. After establishing the structure, I integrated custom high-fidelity brand assets—specifically my own professional product photography—to replace AI-generated placeholders, creating a cohesive visual identity. Finally, I utilized targeted prompt-based directives to implement sophisticated motion, including entrance animations and hover interactions, to meet the goal of creating an 'alive' interface.
--My feedback on the experience using the platform--
My experience using Stitch was a blend of high efficiency and creative friction. While the platform excels at rapidly generating complex, responsive structures that would normally take hours of manual coding, the reliance on AI-based conversational editing can be challenging when attempting pixel-perfect refinements. Being forced to use prompts for simple positioning—rather than direct manipulation—was a notable learning curve. However, once the communication style with the AI was established, it proved to be a powerful tool for rapid prototyping and motion design.
The first attched image are the images are the original, high-resolution product photography I integrated into the project to establish the Lume & Lather brand identity.
So much to appreciate in this — every part is dialed in.
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