Modern Brand Identity for Premium Fashion Store 'Velora'

Modern Brand Identity for Premium Fashion Store 'Velora'Modern Brand Identity for Premium Fashion Store 'Velora'

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Israa Idan

• May 9

I designed a modern and elegant brand identity for Velora, a premium online fashion store. The logo combines sophisticated typography with a custom monogram that merges the letters “V” and “S” in a fluid, feminine, and luxurious way.

The design uses a refined color palette of deep navy blue and soft blush pink, reflecting elegance, modernity, and a sense of fashion-forward confidence. The overall identity feels premium yet approachable, perfect for a contemporary women’s fashion brand.

Scope of Work:

• Primary Logo Design + Variations

• Monogram / Wordmark

• Color Palette

• Typography System

• Brand Applications & Mockups

Tools: Adobe Illustrator

Year: 2025

Brand Design Visual Design Adobe Illustrator Logo Design

Marta Wasilewska

• Jun 2

Most pasta packaging looks like pasta packaging. Filo doesn't.

Filo is a concept brand identity, packaging, and marketing system for a handmade pasta manufacturer that treats a humble product as what it actually is — an object of desire. Five pasta varieties, five shapes, five flavours, one visual system built around bold red, clean white, and a touch of soft green that makes every package feel like the most covetable thing on the market table.

Completed work

portfolioreview freelancerlife openforwork Brand Design Graphic Design Product Design Adobe Illustrator Adobe Photoshop Blender

Isaac Oyelese

• Jun 6

Love the direction of this

Spandy Shivaram

• Jun 2

:I developed a complete brand identity system, including logo design, typography, color direction, and a custom website design. The visual identity balances elegance with approachability, while the website was designed to showcase the studio's portfolio, communicate its services clearly, and guide potential clients through the inquiry process.

The result is a cohesive brand experience across both print and digital touchpoints, helping establish a stronger market presence and creating a seamless journey from first impression to client inquiry.