First post on Contra 🎉

Happy to share a project I worked on for Leanios 🚀

I handled the complete rebranding of the company, including the website design and Framer development, creating a modern and scalable digital experience. Alongside the website, I also designed the SaaS product experience with a strong focus on usability, clarity, and conversion.

This project was all about building a cohesive brand and product ecosystem that feels both intuitive and impactful.

Here’s the link for more details 👇 https://irrenium.com/works/leanios

#Framer #WebDesign #ProductDesign #SaaS #Branding #Rebranding #UIDesign #UXDesign #FramerDeveloper #StartupDesign #DigitalDesign #CreativeDirection

Welcome!

PROJECT: THE LAUNDRY CHAIR

Process Steps:

Conceptualization: We started with a simple photo of a cluttered laundry chair and used Mel to re-imagine it as an avant-garde art installation. We leaned into a "pretentious art critic" persona to find the hidden beauty in the chaos.

Scripting: We drafted a sophisticated script and broke it down into a 6-scene storyboard, focusing on cinematic transitions and texture-heavy visuals.

Keyframe Production: Using high-fidelity image models, we generated 9:16 vertical keyframes that established a consistent "minimalist museum" aesthetic across the entire timeline.

Cinematic Animation: Each keyframe was extended into video clips using Kling 3.0 and Seedance 2.0, adding dramatic dolly-ins and macro tracking shots to give the "mess" a heroic, monumental feel.

Music & Voice: We generated a tailored orchestral score and a professional narration using ElevenLabs to perfectly match the film's elevated and grand tone.

Final Assembly: All scenes were unified using the Melius Video Stitch node to produce the final 30-second submission.

Experience Feedback: Using Melius turned a funny idea into a professional-grade creative workflow. The ability to chain text, image, video, and audio models on a single visual canvas meant we never had to leave the "flow" to manage files or prompts. Having Mel as a creative partner made the complex hurdles of video production - like scene-to-scene consistency and narrative pacing - feel effortless. The spatial nature of the canvas allowed us to see the entire film's DNA at a single glance.

Project link : https://app.melius.com/projects/35e545a4-72fd-44d7-ae1e-8c9028ed3378/canvas/214e2b13-a976-40ad-b936-993df2788a38

This is creative direction at its best taking something ordinary and turning it into a cinematic narrative with actual artistic identity. The consistency across visuals, motion, audio, and storytelling is what really stands out. "The Laundry Chair” feels less like AI...