A compelling value proposition can make users want to know more about your product. Let's take a look at these two examples. "We help you manage your finances." "Know where your money goes and take control of your spending." Which one grabs your attention more? The second one works better because it focuses on what the customer actually cares about, not just what the product does. Here are some questions every value proposition should answer: Why should customers choose you over your competitors? What makes your product different? How does it solve your customers' problems? You can only answer these questions by understanding your customers' pain points and thinking from their perspective. If you don't understand your customers, no amount of design or advertising will help you build lasting customer relationships. Instead of constantly adding more features, startups should focus on what makes their product different. And communicate that value clearly through their landing pages.

Brilliant execution!

Web designers, honest question: what's the first message you send a local business that's never heard of you?

Mine used to be "do you need a new website?" Almost nobody answered.

Now I build their new homepage first and send them the link. This wedding venue has 273 Google reviews, and its homepage was a grey banner with an empty page under it.

What's working for you?

Sending the homepage first makes sense.