Instagram content system for “natlife.co”, a personal brand of a nutritionist who helps women find food balance without diets. The brief was to move her profile away from the typical “nutrition blogger” look (bright food photos, motivational quotes on gradients) toward something that feels like a calm, editorial self-care magazine, matching how she actually talks to clients. What I designed: • Profile cover concept with coordinated highlight covers (about, reviews, food, diary) • 5 feed templates covering the main content pillars: personal intro, daily motivation, morning routine, recipe breakdown, and reflective notes • A flexible visual system that Natalia can reuse for future posts without a designer Visual direction: muted olive, cream, and soft beige palette to read as grounded and feminine without being sweet. Mixed serif and bold sans type for editorial contrast. Paper textures, clips, and handwritten accents to soften the expert tone and make the feed feel like a personal journal, not a clinic. The result is a profile that positions her as a thoughtful specialist, not a diet coach, and gives her a content template she can actually keep up with. Deliverables: profile cover set, 5 feed post designs (1080x1350), bilingual system (Ukrainian + English elements).