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Your "inactive" subscribers aren't dead. Most brands just never gave them a reason to come back.
How to actually set up a re-engagement segment:
1. Define "inactive" with real data.
60-90 days without an open or click. For pet consumables, tie it to purchase cycle too.
2. Split the segment.
Lapsed buyers need a "how's [pet's name] doing" check-in. Never-bought subscribers need a reason to finally buy. Different message, different offer.
3. Lead with a question, not a discount.
"Still feeding Max the same food?" beats "Come back, 15% off." Discounts train people to wait for one.
4. Put the discount second.
After the check-in email, not as the opener. Reads as a gesture, not a bribe.
5. Set a clean exit.
No engagement after 2-3 emails, move them to suppressed. Mailing dead weight hurts deliverability for your whole list.
Why it matters:
→ Protects sender reputation for every other flow
→ Recovers revenue you already paid to acquire
→ Cleans your list so your real open rates reflect reality
Most Klaviyo accounts don't have this segment built - or have one sitting untouched since setup.
#PetBrands #EmailMarketing #Klaviyo #DTC #Ecommerce
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Love this!
I redesigned the website for this project, keeping its core elements while making it more modern and techy with dark mode by default, eye-catching floating animations, and improved color contrast.
Do you think the redesign I made in Figma is better? Or is the original version better?
19 voted
40%
28 voted
60%
47 votes
Closed
Both of them looks nice but I can clearly see a big mistake on the footer the orig light page footer should be white or blue in color. @Grecia Valero that's why everyone's voted on the dark mode
ONIC, Building Confidence You Can Actually Taste
For this project, I built ONIC, a sports energy drink brand centered on a single belief: confidence isn't handed to you, it's fueled from within.
I noticed most energy drink brands sell the same promise — hype, adrenaline, extreme stunts — but rarely the quiet moment of doubt that comes right before someone actually takes the leap. I wanted to build a brand that lived in that in-between moment, where hesitation turns into action.
Creative Direction
I started with the mark itself: a flame motif reduced to its simplest form, two curved streaks instead of anything overly literal like a lightning bolt or a muscle icon. Every choice after that — the can design, the ad sequence, the tagline — got measured against one question: does this still feel like quiet resolve, or is it sliding into generic "extreme sports" noise?
Using Envato
Envato powered the entire build.
・GraphicsGen for the flame mark and can label exploration
・ImageGen for the product renders — the three-can lineup, studio shots, background concepts
・VideoGen for the ad sequence across the three athletes
・Figma to assemble the final system and refine what AI left rough
Human by Design
The can design took the most rounds. Early AI concepts looked sharp but generic, indistinguishable from any other sports drink on a shelf. I kept refining the prompts and rejecting outputs until the flame mark felt calm instead of loud, confident instead of aggressive.
That same instinct carried through the ad. My first video drafts kept drifting toward the same clichés this category always leans on: energy drink as the reason someone becomes brave, instead of something that simply stands beside them while they find their own courage. I kept steering it back — reworking the beats where the athletes receive the can, softening the framing so the drink never claims to cause the bravery, only to accompany it.
None of these decisions came from a single prompt. They came from knowing exactly what ONIC was supposed to feel like, and rejecting anything — however polished — that missed that feeling.
Created using Envato. Tools used: GraphicsGen, ImageGen, VideoGen.
I didn't want a drink brand that told you it makes you fearless. I wanted one that simply stood there when you found the courage yourself.
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