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Started my month with a little AI magic for Lumea Glow Cream ✨
Took a simple skincare product and turned it into an AI video ad.
A good way to start September, if you ask me 👀
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Creatives on Contra have earned over $150M and we are just getting started
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Happy to share that my work has been featured on Contra! ✨
This was such a fun project to work on, and I’m excited to see it highlighted on the platform
congrats!! well deserved
What actually creates activation in a focus product?
🛡️ A - Protection-first
The user immediately sees what the system will remove from their path: notifications, Slack, calendar conflicts & other likely interruptions
⚡ B -Preparation-first
The product first creates a sense of readiness for deep work: conditions are set, the focus window is clear, & the goal is defined
I’m less interested in which screen looks better
The real question is:
At what point does the user think, “Okay, this product can actually help me do better work”?
What creates a stronger activation moment — and potentially stronger retention?
🛡️A or⚡B
And one level deeper:
Should a productivity product sell users control over distractions, or confidence that they are entering the right conditions to do meaningful work?
23 voted
53%
20 voted
47%
43 votes
Closed
My gut says B wins on activation but A wins on retention. Protection feels urgent right in the moment, preparation is what actually makes someone open the app again tomorrow. Curious if your testing points the other way.
The winners of the @CapCut Seedance 2.5 Challenge are being announce LIVE right now 🏆
The submissions were insane. Tune in with the judges to review the best ones and find out who's taking home the $10K prize pool.
