In this project, I improved the client’s Amazon PPC campaigns and reduced the ACoS from 41.67% to 11.9% within one month by applying smart optimization strategies.

What I did:

Tested new PPC strategies to improve performance
Fixed and optimized keywords and bids
Added negative targeting to stop wasted ad spend
Regularly monitored and adjusted campaigns

Before Optimization:

Campaigns were running without proper optimization
High ad spend with low profitability
ACoS at 41.67%

After Optimization:

Better keyword targeting and budget control
Profitable and stable campaign performance
ACoS reduced to 11.9%

Result:
The campaign achieved noticeable improvements through structured optimization and monitoring.