This project was commissioned by a client through a freelance platform, and I successfully completed it. The GreenChoice project aimed to design a user experience (UX) and user interface (UI) for an app and website that helps people make healthy and sustainable food choices.The platform displays accurate and reliable nutritional data for over one million food products and provides personalized recommendations to consumers, making their daily lives easier and healthier.

🎯 Challenges Faced by the Project

Complexity of Nutritional Information

Problem: The average consumer finds it difficult to understand ingredients and nutritional values.

Solution: Transforming complex data into easy-to-read visual charts and icons.

Poor User Experience in Traditional Food Apps

Problem: Registration is complicated, search is unclear, and results are unengaging.

Solution: A simple onboarding flow design with intelligent search and multiple filters (such as low-sugar or eco-friendly products).

Lack of Engagement and Trust

Problem: Users abandon the app if they don't feel it is useful or trustworthy.

Solution: Adding interactive product pages with attractive images, personalized recommendations, and clear health scores.

🌍 How the challenges were overcome:

Using Figma to create an integrated design system that ensures coherence across all pages.Conducting user research to understand consumer needs, then translating the results into practical improvements.Usability testing using tools like Maze to ensure that search and filtering work correctly.Analyzing data using Google Analytics and Hotjar to monitor user behavior and continuously improve the experience.Benefits in our daily lives:A person with diabetes → can easily find low-sugar products.The link is https://www.figma.com/make/ChEyVNzIDFDdisUXtDZoua/Untitled?code-node-id=0-9&p=f&t=5VlRzplAcLuiyloI-0&fullscreen=1