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Here is what a high-converting SaaS explainer video is actually all about.
Take a look at this BTS breakdown of a recent project. To make a SaaS product feel like the future, the motion design needs to do the heavy lifting:
Visualizing the Invisible: I used 3D camera movements and layered UI elements to show how AI connects data sources making the invisible visible.
Pacing is Everything: Notice the keyframes? Every easing curve is designed to keep the viewer’s brain engaged without overwhelming them.
The "Wow" Factor: Premium software requires premium presentation. Smooth motion builds instant brand trust before they even book a demo.
Good software solves problems. Great motion design sells the solution.
Are you team static UI or team animated UI? Drop your thoughts below!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I couldn't just stand aside and not join in on the fun of this character challenge. So let me share this mesh animation I did a while back for the Stompers app. These guys have an incredible creative direction and really fun app design. I had a blast animating these characters and hope you'll enjoy watching it.
Looks great! Curious about the choice to go with mesh. I tend to avoid it, had some bad experiences with crashes and performance, so I usually stick to vectors 😂
A collection of few motion design elements I created during the development of a larger animation project.
Created in 3dsMax, Vray render.
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