2025 was a year of growth through incredible projects for me. I couldn't be more proud of the work I did and the amazing clients I got to work for!
I wrote and designed over 400 pieces of optimized content including carousels, blogs, evergreens, banners and videos for WorkshopBuilt.
For the amazing folks at @Farmhand, I got the chance to shoot a suite of 4 UGC videos, give their social channels a refresh with AEO optimizations that delivered fresh leads, and build a robust, community-centered content cadence.
I'm proud to have doubled the following of one client account and to have delivered leads across LinkedIn, Instagram, and Youtube.
Thank you to everyone who voted in my cover test. This time, I’m trying two short previews of DCS 654: my library of 654 dessert-inspired colors and matching textures, with ready-made palettes for your own design work.
Which video makes you more curious to explore the library: A or B?
Hi Contra! 👋 I'm Lisa, a marketing strategist and writer.
I spent 15+ years leading marketing in tech. Most recently that was at SoftwarePricing Partners, a consultancy that advises software and AI companies, where I built the brand and thought leadership program and grew inbound pipeline 70%. Before that, I was one of HubSpot's first 50 customers.
That background shapes how I approach every client: clear strategy, real data, and an early read on where marketing is heading, especially AI search.
Now I bring that to businesses of all kinds: brand and messaging, content, email, SEO, and making sure customers (and AI tools) can find you. And because I'm also a published feature writer, the words get done too.