Sensory marketing is a powerful tool, especially when it’s geared towards our sense of taste. Learn more about taste marketing here!

To celebrate Colleen Hoover’s “It Starts With Us” book release, we recreated the Lily Bloom’s Flower Shop with a pop-up truck in NYC.

The Tarte influencer trip left a lot of consumers unhappy. In light of the controversy, learn better ways to market your beauty brand here.