Bridgette Davison
Newsletter ghost for SaaS founders. You get credit.
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Bridgette is ready for their next project!
Most SaaS founders build their onboarding to impress, not to help. This founder figured that out the hard way. This is the email I wrote when he finally changed it. Signups to active users went up 40% in 60 days. No fluff, no feature tour, no checklist. Just a founder being honest with his list about what he got wrong and how he fixed it. That's the kind of email that makes subscribers trust you.
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A founder spent three months rebuilding his entire onboarding after one customer mentioned offhand that it was broken. This is the email I wrote when they shipped the fix. No corporate announcement, no marketing speak. Just a founder talking straight to his list about what broke, what they learned, and what changed. Day seven retention went from 34% to 61%. One email. His voice. His name. Zero involvement from him.
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This founder went dark for 60 days. No warning, no goodbye email — just silence. By the time he came up for air his list was cold and half his subscribers had mentally checked out. So I wrote the email that brought them back. He didn't change a word. Sent it under his name, in his voice, like he'd been there the whole time. That's what I do every week for founders who can't afford to go quiet but don't have time to write.
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Your subscribers are one cold list away from unsubscribing forever. This is the email that stopped that from happening — written in the founder's voice, sent under his name, zero involvement from him. His team went from three missed launches to a system that runs itself. That's what one weekly email can do when it's done right. This is what I write for you every week.
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